Advertisement

Advertisement is notice or publication, promotion commonly about a product or service, it's through radio, television, magazine, newspaper, etc.

Characteristics Ads

Ads have several characteristics, among others:

a. A paid form of communication.
b. Nonpersonal communication.
c. Using mass media as massifikasi message.
d. Using the identified sponsor.
e. Is to persuade audiences.
f. Aiming to reach as many audiences.

Ad Type :

a. Informative Advertising

-This ad has the following characteristics:
- Aiming to establish or create awareness / recognition and knowledge about the product or new features of existing products.

- Inform change of price and product packaging.
- Explain how the product.
- Reducing consumers' fears.
- Correcting the product.

b. Persuasive Advertising

This ad has the characteristic as follows:
- Aiming to create a preference, preference and belief that consumers want to buy and use goods and services.
- Mempersuasif audience to choose a particular brand.
- Encourage to buy.
- Changing consumer perceptions.
- Persuade to buy now.

c. Reminder Ads

This ad has the following characteristics:

-Aiming to encourage re-purchase of goods and services.

- Reminding that a product has a possibility would be needed in the near future.

- Remind customers where to buy the product.

- Maintain awareness of the product (consumer's state of mind).

- Maintain good relations with customers.

Simple Ads

a. Informative Advertising

- Coca Cola Ad

These ads classified ads informative as it tells the audience about the product, packaging and the latest prices. It also promotes ease when buying new products

b. Persuasive Ads

- Samsung Slim Fit TV Ads

This ad is a persuasive advertisement for attempting mempersuasif TV audience to buy the Samsung brand in a way to inform the quality and advantages which owned the

Samsung, so the audience can change the perception of another brand TV and think the Samsung is superior.

c. Reminder Ads

- Ads Vita Zone

This ad is a reminder ad because it reminds the audience that Vita Zone has likely will be necessary in the near future, which at the time of the fasting month when the ad is

published (this ad was published on September 27th, 2006).

The function of ad

•Marketing function is a function to sell information about goods, services or ideas through the media

•Communication Functions

The function of communication is an effort to provide lighting and information about products, giving the message that smelled of education, creating a message that is

entertaining and influencing audiences to close and always buy and use the product regularly.

•Education Functions

Through the ad, people can learn something from that read, watched or heard. audiences can consume the appropriate product for the brand and the brand to improve the

lifestyle for the better.

• Economic Functions

Economic benefits gained their audience through advertising is more easily access the necessary products that can make audiences cost efficient.

•Social Functions

In social functions, advertising help drive audiences to better behavior.